イイネ！（Good!） - A Little About — Kawaii

Kawaii (pronounced like the U.S. state Hawaii except with a K) means “lovable,” “adorable,” or “cute,” according to Wikipedia and we’d go so far to add the word “very” in front of those definitions. Kawaii culture in Japan has been increasing since the late 1970s and shows no sign of slowing down, in fact it’s getting cuter every day.

Kawaii culture really began to develop in Japan during the early seventies. Strangely enough, it partially stemmed from a movement in handwriting where teenage girls began to use mechanical pencils and decorate their writing with symbols like hearts, stars and sometimes even Latin letters.

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