The Number of Kids Reading eBooks Has Nearly Doubled Since 2010

The number of kids reading e-Books has nearly doubled comparing 2010 & 2012.
Hm, e-Book penetration is rather faster in USA. How about Japan? I think alphabetical indication is easier perception by means of the eyes smoothly for kids. Maybe, Kanji, Hiragana, Katakana indication is rather difficult to read than alphabetical indication.
New Study on Kids' Reading in the Digital Age: the Number of Kids Reading eBooks Has Nearly Doubled Since 2010
In fall 2012, Scholastic, in conjunction with Harrison Group, conducted a survey to examine family attitudes and behaviors regarding reading. The key findings of this research, based on a nationally representative sample of 1,074 children age 6–17 and their parents (2,148 total respondents), are as follows:
  • The percent of children who have read an ebook has almost doubled since 2010 (25% vs. 46%).
  • Among children who have read an ebook, one in five says he/she is reading more books for fun; boys are more likely to agree than girls (26% vs. 16%).
  • Half of children age 9–17 say they would read more books for fun if they had greater access to ebooks – a 50% increase since 2010.

  • Seventy-five percent of kids who have read an ebook are reading ebooks at home, with about one in four reading them at school.
    Seventy-two percent of parents are interested in having their child read ebooks.
  • Eighty percent of kids who read ebooks still read books for fun primarily in print.
    Kids say that ebooks are better than print books when they do not want their friends to know what they are reading, and when they are out and about/traveling; print is better for sharing with friends and reading at bedtime.
  • Fifty-eight percent of kids age 9–17 say they will always want to read books printed on paper even though there are ebooks available – a slight decrease from 2010 (66%).
Not so bad. Whether printed or e-Book, anyway kids read more books is better things.
Read more PDF all report : Kids & Family Reading Report™

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